Case study
One operator supervises around 100 accounts, versus around 5 managed manually.
For OCS, a marketing agency, I turned primarily oral social media processes into a supervised automation platform.
Verified result
Accounts supervised by one operator
Around 100
Manual capacity before
Around 5 accounts/operator
Orchestrated actions per day
Around 9,000
Method: around 20 operators is a projection based on around 5 accounts per operator toward the 100-account target. Around 9,000 actions per day is based on around 90 actions per account per day.
Approach
Business problem
OCS needed to scale a multi-account social media operation without multiplying manual execution.
- Manual capacity capped at around 5 accounts per operator.
- Oral processes that were hard to transfer, audit or improve.
- A fragmented view of executions, blocks and interventions.
Response
I designed and delivered the platform that orchestrates the workflows while keeping sensitive decisions under human validation.
- Covered setup, AI-assisted content, scheduling, publishing, warmup and semi-automated interactions.
- Centralized supervision of social profiles, actions, statuses and errors.
- Centralized action history and tracking information to understand blocks.
Before / after
Capacity
Before1 operator handled around 5 accounts
After1 operator supervises around 100 accounts
Process
BeforePrimarily oral operating knowledge
AfterStructured, executable workflows
Supervision
BeforeFragmented supervision and operator-dependent diagnosis
AfterCentralized supervision and history
Let’s map your workflow, its volume, the tools or data involved, and its main failure mode.
Discuss a workflow to automateDelivered work
Delivered system
- Formalized execution steps, rules, exceptions and sensitive decisions.
- Coordinated action planning at scale.
- Centralized supervision of profiles, statuses and interventions.
Operating safeguards
- Limits and pauses adapted to each profile.
- Controlled recovery when an execution is blocked.
- Action history and human validation for sensitive decisions.
What this case study demonstrates
- Turn oral business processes into executable workflows.
- Separate automated execution, supervision and human validation.
- Make blocks understandable through action history and tracking information.
Discuss a workflow to automate
Let’s map your workflow, its volume, the tools or data involved, and its main failure mode.
Hugo Caulfield
